The New Word of Mouth – Word of Mouth 3.0

Brand awareness and the power of recommendation are old marketing concepts. However, with the introduction of social media sites, it has evolved to a whole new level.

Screen Shot 2014-04-28 at 20.56.03

(Marketing Week:

Even without monetary incentive, people advocate or criticise products, and share information; it’s a social element.


(Small business marketing Forum:

People can become unofficial brand advocates.




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