The New Word of Mouth – Word of Mouth 3.0

Brand awareness and the power of recommendation are old marketing concepts. However, with the introduction of social media sites, it has evolved to a whole new level.

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(Marketing Week:

Even without monetary incentive, people advocate or criticise products, and share information; it’s a social element.


(Small business marketing Forum:

People can become unofficial brand advocates.




The reach of social media platforms

In 60 seconds, look at how many clicks there are per social media site. The reach of social media is incredible. Combining this reach with the willingness of people to share feedback about products, marketing spreads like wild fire, whether it be formal or informal.

Online in 60 seconds

Online in 60 seconds


In fact Erdogmus and Cice (2012) emphasize the importance of social media as a new marketing platform and conclude that “advantageous campaigns on social media are the most significant drivers of brand loyalty”.



I became aware of Chineasy because my friend was informally acting as a brand advocate and due to the reach of Facebook I was exposed to the product.


Next research topic:

 WHY did I become committed to Chineasy?