I heard about Chineasy on Facebook, a social media platform. But the REASON I clicked on the Chineasy page was because I saw it endorsed by a friend. If an add about Chineasy had been on the side of my Facebook screen I probably would have ignored it – after all, I hadn’t been interested in learning Chinese!
Just look at how word of mouth by close relationships impact sales!
The site above explains the impact of word of mouth brilliantly.