The New Word of Mouth – Word of Mouth 3.0

Brand awareness and the power of recommendation are old marketing concepts. However, with the introduction of social media sites, it has evolved to a whole new level.

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(Marketing Week: http://www.marketingweek.co.uk/analysis/essential-reads/the-new-word-of-mouth/4003281.article)

Even without monetary incentive, people advocate or criticise products, and share information; it’s a social element.

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(Small business marketing Forum: http://sbmarketingforum.wordpress.com/2014/04/11/how-does-word-of-mouth-really-affect-my-small-business/)

People can become unofficial brand advocates.

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(http://sbmarketingforum.wordpress.com/2014/04/19/successful-social-media-strategies-for-a-small-business/)

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